2025 is the year AI will transform advertising
A 4 minute must read as published on January 5th 2025 David Jones is keen that his $4bn ad group will be at the front in the 'arms [...]
Category: Strategy
Forever Chasing Tomorrow. Innovation never stops
Forever Chasing Tomorrow. Innovation Never Stops. I often reflect on the privilege and opportunity to attend life defining events, those given to marketing professionals working with some of [...]
Influencer or Ambassador
Influencer or Ambassador – A subtle semantic difference? Another hour, another thumb scrolling moment, a pause, followed by a twitter rabbit hole. Of all the social platforms, the [...]
Innovate or Die?
Innovate or Die? Yes, we all know the classic innovate or die case studies, be those Kodak or Blockbuster. This hyperbole is like the 1st year Marketing undergrad [...]
Lessons in modern marketing strategies
"Lessons in transforming modern marketing" Five key takeaways 2021’s GDS Summit heard from the world’s best marketers and brand leaders about how they’re navigating change and transforming their [...]
What does ‘agility’ really mean to marketers today?
What does 'agility' really mean to marketers today? The meaning of agility in modern marketing According to Inc., the four most essential components of an agile marketing team [...]