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Client Overview

OLIVER Agency is proud to present our client Unilever. Our aim is to enhance brand visibility and drive consumer engagement through a multi-channel approach. As Unilever’s trusted partner, we specialise on point-of-sale materials (POSM), out-of-home (OOH) advertising, and targeted social media content.

We strive to maintain Unilever’s leadership in sustainability and innovation, delivering impactful messages to consumers at key moments. In retail environments, our carefully crafted POSM ensures Unilever’s brands stand out, encouraging immediate consumer action at the point of purchase.

High-impact OOH placements across prime urban locations extend Unilever’s reach, creating lasting impressions through eye-catching visuals that highlight the brand’s commitment to sustainability and innovation. From billboards to transit ads, the visuals ensure the brand remains top-of-mind in everyday settings.

HB We Heart Summer

Bringing the heart to the forefront of HB Marketing

HB wanted something new, a steppingstone to making their heart icon synonymous with their brand and product. They wanted the heart to be the future of their brand, and not rely as heavily on product imagery. This campaign objective was to drive home the heart as brand recognition.

The Unilever team delivered exactly that, collaborating with others across our national team, creating a campaign that keeps the HB jester personality while putting the heart icon front and centre, making it the vocabulary of the campaign.

LYNX

Fine Fragrances

2024 marked a significant period for Lynx: entering the world of fine fragrance. Their aim was to move as many users as possible up from their core body spray to their new premium fragrance range.

Our team delivered big, with the boldest, most impactful visuals, that would stop shoppers in their tracks and get them to “Smell finer than the finest fragrances”!

Persil Wonder Wash

Persil hits Ireland with a Bold out of the blue

Short cycles are nothing when you have the king of short distances! Persil revolutionised the short cycle with the help of 8-time Gold Olympic medallist, Usain Bolt—the world’s fast man! This localised Out-of-Home campaign resonated across Ireland and coincided with the 2024 Olympics for a natural synergy.

Pot Noodles

Sluuuuuuuuurp

Pot Noodle making noises
in the sector

Unilever Ireland launched one of its biggest campaigns ever to promote the Pot Noodle range. The nationwide 360 campaign was live across OOH, social, VOD, and in-store was also supported by nationwide sampling on university and college campuses.

The attention-grabbing OOH takeover went live across bus supersides, 6-sheets and specials. This includes two bespoke OOH special builds with an eye-catching 3D billboard on Wexford Street and a UCD Sports Campus bus shelter, the first 3D roof build in over ten years with a built-in audio sensory unit helping to share the sound of the slurp with commuters and passers-by.