Client Overview

OLIVER have been helping O’Donnell’s crisps to cement themselves as the king of flavour.

The team was tasked with developing a 20-second TV ad for the brand, using footage from the Taste Above All Else shoot, showcasing how the brand is different from others in their field, while highlighting their Furrows range.

O Donnell’s Crisps – 20 sec Television Advert

Tastemaster

Ed O’Donnell is the king of taste; he is the ultimate tastemaster.

This is about Ed, going to the ends of the earth, to find the very best, in flavours, ingredients, craftspeople, machinery, and cooking methods. It’s his impassioned search for the very best of everything. He turns over every stone. Tastes hundreds of cheeses and studies their origins. Stands in the wild, crashing waves, just to experience the quality of salt. Steals apples from the orchards in the dead of night, to ensure he’s getting the best apple cider. Experiments in his own lab (amidst mini-explosions and mishaps). And tirelessly, and obsessively, hand picks the best of his potatoes, to guarantee only the best are used.

Because it takes this much dedication, to make Ireland’s favourite hand-cooked crisp. The feverish pride in each ingredient and the insatiable desire to get it – not just right, but perfect each time. That’s the O’Donnells way. Perfection is a way of life. It’s been that way for seven generations and it’s not going to change now. And the family motto ‘Taste, above all else’.