World menu heist

To differentiate from McDonald’s UK and maximise relevance in Ireland, we localised campaign assets to better resonate with an Irish audience, including containers arriving from around the world at Dublin Port and the instantly recognisable Poolbeg towers. This approach delivered record performance over any tease asset to date, achieving over 185K reach and driving strong early engagement.

The Grinch

Grinchmas – Irish-style

Grinchmas arrived at McDonald’s Ireland for the 2025 festive season – and we brought the mischief to social.

As part of the global Grinch campaign, we amplified the creative across McDonald’s Ireland channels, translating the iconic character into a culturally relevant, social-first execution. Our approach balanced playful, meme-style content that brought The Grinch’s chaotic energy to life with product-led posts spotlighting his very own limited-edition meal.

From reactive, shareable Grinch humour to appetite-driving menu showcases, we ensured the campaign felt native to Irish social feeds, while staying true to the global brand narrative. The result was a festive social presence that cut through traditional Christmas content – blending character, culture and product to drive buzz across the season.

Monopoly

Monopolising Irish audiences

For McDonald’s Monopoly campaign, we adapted the master campaign into a suite of bespoke, social-first assets for McDonald’s Ireland. We translated the national promotion into platform-native content designed for social, ensuring the visuals were optimised for feed, engagement and clarity.

Our focus was driving footfall to restaurants and increasing app downloads, reinforcing how customers could play, win and engage with Monopoly throughout the campaign period!