Client Overview

Our dedicated creative team has been working with Mark Anthony Beverages International (MABI) since 2022, helping the alcoholic beverage maker to reach even more people across their wide range of brands.

MABI is one of the world’s leading alcohol companies, known for its array of Ready-to-Drink (RTD) offerings, such as WHITE CLAW, Cayman Jack and Mike’s Hard Lemonade. In recent years, they have expanded into both the Spirits market, with the acquisition of Glendalough Gin and Whiskey, and the Non-Alcoholic market with White Claw 0% and their collaboration with Lionel Messi, Más+ by Messi.

White Claw

Oliver began its partnership with MABI to help them to capture the organic explosion in popularity that WHITE CLAW had seen online. The team did this through refining its tone-of-voice and visual identity, and the creation of engaging, exciting and enticing lower funnel campaigns that ranged from weddings to raves, festivals to horse racing, and everything in between.

The team’s success with these campaigns saw more of MABI’s brands seeking out their help.

The global soccer superstar Lionel Messi created a drink that he would be proud to put his own name on, and entrusted the team with ensuring that his brand appeared at its best, no matter where it was. Those were big boots to fill, but the team have worked to make Messi a household name (not that he needed the help).

Cayman Jack

The team assisted in giving Cayman Jack a tropical look and feel, with a wide reaching digital and social campaign that repositioned Cayman Jack as the only name in ready-to-drink margaritas.

2 Hoots

The team provided 2Hoots, one of MABI’s newest brands, with a unique tone-of-voice and social strategy that would help it to thrive in a market that was dominated by one big player. By carving out its own niche, and through the team’s understanding of what the consumer wanted, they were able to deliver content that has earned 2Hoots a following, without ruffling any feathers.

Glendalough Distillery

The team continues to grow, and as they do, more of MABI’s brands have continued to seek out their expertise. Closer to home, they have worked on ensuring Glendalough Gin and Whiskey look as good as it tastes, with on-site photoshoots and lower-funnel marketing.