Mark Anthony Brands International
Hard-hitting creative that delivers results for Mark Anthony Brands International, one of the world’s leading alcohol companies. Since 2022, we’ve delivered engaging digital and social marketing campaigns, innovative brand launches and irresistible product shots for their wide range of alcoholic and non-alcoholic beverages.
MABI is one of the world’s leading alcohol companies, known for its array of Ready-to-Drink (RTD) offerings, such as WHITE CLAW, Cayman Jack and Mike’s Hard Lemonade. In recent years, they have expanded into both the Spirits market, with the acquisition of Glendalough Gin and Whiskey, and the Non-Alcoholic market, with White Claw 0% and their collaboration with Lionel Messi, Más+ by Messi.
White Claw Social marketing campaigns.
Más+ by Messi Brand development
Cayman Jack Digital and social media campaigns
2Hoots Digital and social media campaigns
Glendalough Distillery Photoshoots and branding
White Claw
Grab life by the claw
OLIVER Ireland began its partnership with MABI to help them to capture the organic explosion in popularity that WHITE CLAW had seen online. Our team did this by refining its tone-of-voice and visual identity, and creating engaging, exciting and enticing lower-funnel campaigns that ranged from weddings to raves, festivals to horse racing, and everything in between.
The team’s success with these campaigns encouraged more of MABI’s brands to seek out their help.
Mas+ by Messi
Making Messi a Household Name (Again!)
Global soccer superstar, Lionel Messi, created a drink that he would be proud to put his own name on, and entrusted our team with ensuring that his brand appeared at its best, no matter where it was. Those were big boots to fill, but we worked hard to make Messi a household name (not that he needed the help).
Cayman Jack
Turning up the heat
The team helped to give Cayman Jack a tropical look and feel, with a wide reaching digital and social campaign that repositioned it as the only name in ready-to-drink margaritas.
2Hoots
Giving more than 2Hoots
We provided 2Hoots, one of MABI’s newest brands, with a unique tone-of-voice and social strategy that would help it to thrive in a market that was dominated by one big player. By carving out its own niche, and through our understanding of what the consumer wanted, we were able to deliver content that has earned 2Hoots a loyal following, without ruffling any feathers.
Glendalough distillery
Vibrant. Vivid. Visionary.
Our MABI team continues to grow, and as it does, more of their brands have continued to seek out their expertise. Closer to home, they have worked on ensuring that Glendalough Gin and Whiskey look as good as they taste, with on-site photoshoots and lower-funnel marketing.
Our Clients
