Client Overview

OLIVER Ireland has been partnering with the Malta Tourism Authority since 2017, managing a broad range of requirements for the brand. Since then, our collaboration has been nothing short of extraordinary. From breathing new life into the brand’s identity to crafting captivating campaigns, we’ve been on a mission to elevate Malta’s appeal on the world stage.

We’ve delved deep into the essence of Malta, uncovering its rich tapestry of geography, culture, and vibrant people. With each project, we’ve woven these elements into a powerful visual narrative that resonates globally, strengthening the island’s reputation as a must-visit destination.

But our journey didn’t stop there. In 2023, fuelled by a pursuit of greater brand awareness, we embarked on a bold new chapter. With precision and passion, we refined, evolved, and unleashed the “Explore More” brand campaign that was not only captivating but cemented Malta’s status as a year-round paradise

Selling Sunset & Sunrise

In a world brimming with diverse countries, cities, and regions, many have carved out their own unique identities, drawing people in with irresistible allure. Just like any brand, destinations must pinpoint what sets them apart, igniting excitement among residents and visitors alike.

Malta recognised the need to redefine its position in the hearts and minds of its audience. To stand out and enhance its appeal, the brand had to put itself in the hands of those who visit and embrace the perspectives and experiences of these visitors. This approach would showcase the island’s universal charm, resonating with both a new generation of tourists and returning visitors—be they families, couples, or friends.

Enter the new mantra: “Explore more.” Malta has embraced a bold, opinionated style, employing a diverse range of imagery and activity-based taglines to inject fresh energy and undeniable appeal into the brand. By adopting an honest and natural approach to visuals, the brand offers a tantalizing glimpse into genuine experiences and moments, steering clear of clichéd beach scenes and overly polished settings.

This imagery taps into the rich tapestry of Malta’s history, culture, people, and ever-changing landscapes, ensuring the brand remains dynamic and competitive in the cutthroat arena of destination marketing. With each snapshot, Malta evolves, adapting to meet the demands of an ever-evolving audience, ready to explore more and discover the island’s endless wonders.

Malta goes Global

This campaign wasn’t just to sell Malta as a destination to Irish people, but to the world as a whole. We localised the messaging and appeared where our audiences were: the streets of Paris, watching a Premier League match in Anfield, or coming home from a holiday in Vienna airport, dreaming about where to go next!

Ireland

France

England

Austria

Vehicle Livery

Advertising Articles

Our Clients

Our global hubs and offices

Europe

Ireland

Unit 2, Lee Road
Glasnevin
D11 HN92

Dublin@oliver.agency

UK London

151 Rosebery Avenue
London
EC1R 4AB

London@oliver.agency

UK Bournemouth

Holland House
St Paul’s Place
BH8 8GG

Bournemouth@oliver.agency

France

Sant Lazare
26-28 rue de Londres
Paris 75009

Paris@oliver.agency

Netherlands

Amsterdam Atrium
Strawinskylaan 3051
1077 ZX Amsterdam

Amsterdam@oliver.agency

Germany

Bahnhofplatz 6
Erlangen 91054
Germany

Erlangen@oliver.agency

Czech Republic

Building G
BB Centrum
140 00 Prague 4

Prague@oliver.agency

Spain

Rambla de Catalunya,
18 Barcelona 08007
Spain

Barcelona@oliver.agency

Sweden

John Goldie Advokatyra Ab
Box 5265
Stockholm SE-102 46
Sweden

Stockholm@oliver.agency

North & South America

New York

578 Broadway FL7
New York
NY 10012

NewYork@oliver.agency

San Francisco

95 Bluxome Street
San Francisco
94107

SanFrancisco@oliver.agency

Canada

160 Bloor St E
Toronto
ON, M4W 3R2

Toronto@oliver.agency

Brazil

Alameda Santos, 1000
5th Floor – San Paulo
01418-902

SanPaulo@oliver.agency

Asia

Shanghai

3rd Floor
888 Huashan Road
Shanghai

China@oliver.agency

Hong Kong

5/F Central Plaza
18 Harbour Road
Wan Chai

HongKong@oliver.agency

Singapore

46 Kim Yam Road
The Herencia
#03-19 Singapore 239351

Singapore@oliver.agency

Africa & The Middle East

Dubai

Sheikh Khalifa Bin Zayed Road
Burjuman Business Tower
18th Floor

Dubai@oliver.agency

Kuala Lumpur

Surian Tower, Level 4
Unit 4,1,1, Jalan PJU 7/3
Mutiara Damansara, 47820
Petaling Jaya, Selangor

KualaLumpur@oliver.agency

Istanbul

Büyükdere Cad. No: 201
Levent Loft Residence D:132
34394 Levent

Istanbul@oliver.agency

Johannesburg

Building B, 2nd Floor
New Market Road
Northlands Corner Retail Centre
Northriding 2162

Johannesburg@oliver.agency