Horse Racing Ireland

Horse Racing Ireland

OLIVER Ireland combines a deep understanding of the thrill of racing with in-depth knowledge of the younger (18-35 year old) audience to share Horse Racing Ireland’s passion with the next generation, delivering vibrant, dynamic content that resonates with socialisers and sports fans alike.


Carnival de Leop OOH, digital & social marketing campaigns.


Tent Cards Brand development


HRI Factbook Brand development


Bulmers Live at Leopardstown OOH, digital & social marketing campaigns


Sustainability Video Brand development


Carnival de Leop

Bringing the Party

OLIVER Ireland went above and beyond expectations for the Carnival de Leop event at Leopardstown Racecourse in June 2025, successfully infusing horse racing with the vibrant spirit of a carnival, filled with Bingo Loco, street food, performers and music!

By adapting secondary brand colours, we gave the event a true festival look and feel, that would look just as at home on social as it would in the streets of Rio. In the run up to the event, we brought it to life across social and digital with engaging video content that set expectations high, and almost sold out the entire event!

Tent Cards

It’s a Fact

The team comprehensively produced Tent Cards to accompany the HRI Factbook, from design to layout and content to typesetting.

HRI FactBook

Every Racing Moment

The HRI FactBook showcased all that HRI has to offer. OLIVER Ireland oversaw every aspect of this project – from design and content management to translation and production – we demonstrated not only our expertise, but our dedication to surpassing client expectations with exceptional service and results.

Our commitment to quality was evident throughout our rigorous proofing process to ensure the report met the highest standards of accuracy and clarity.

Bulmers Live at Leopardstown

Bringing Bulmers Live to Life

OLIVER Ireland brought the Bulmers Live event to life in 2025, with a new creative look and feel, building excitement and anticipation in Out-of-Home campaign in the weeks preceding the event. This new look and feel didn’t stop there, either. We produced social content that got the word spreading online, and digital assets that conveyed the excitement awaiting prospective racegoers. And for those that attended the event, the first thing that greeted them was a show-stopping entrance designed by our team!

Our Clients