Client Overview

OLIVER crossed the finish line in style with Horse Racing Ireland’s ‘A Proper Day Out’. With our deep understanding of the thrill of racing, and in-depth understanding of the younger target demographic (18-35 years old), we delivered vibrant, dynamic content that resonated with socialisers and sports fans alike.

The team used a wide range of content and storytelling to capture the spirit of horse racing in a way that would be easily digested by a younger demographic. Using high-quality footage, adapted to work across social and digital, we showed everything from the grandeur of racing, right down to the personal level, with close-ups of racegoers and jockeys.

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Carnival de Leop

OLIVER went above and beyond expectations for the Carnival de Leop event at Leopardstown Racecourse, held on June 13th and 20th, 2024. We successfully infused horse racing with the vibrant spirit of a carnival, filled with Bingo Loco, street food, performers and music!

By adapting secondary brand colours, we gave the event a true festival look and feel, that would look just as at home on social as it would in the streets of Rio. In the run up to the event, we brought it to life across social and digital with engaging video content that set expectations high, and almost sold out the entire event!

Tent Cards

The team comprehensively produced Tent Cards and the HRI Fact Book, from deign to layout, content to typesetting, that showcased all that Horse Racing Ireland has to offer.

HRI FactBook

Every Racing Moment

Our commitment to quality was evident through our rigorous proofing process to ensure the report met the highest standards of accuracy and clarity, as desired by the client.

By overseeing every aspect of the project— from design and content management to translation and production— we demonstrated not only our expertise but our dedication to surpassing client expectations with exceptional service and results.

Bulmers Live at Leopardstown

OLIVER brought the Bulmers Live event to life in 2024, with a new creative look and feel, seen across an Out-of-Home campaign in the weeks preceding the event. This new look and feel didn’t stop there, either. We produced social content that would get the word spreading online, and digital assets that conveyed the excitement awaiting prospective racegoers. And for those that attended the event, the first thing that would have greeted them was an entrance designed by our team!