Client Overview

OLIVER partnered with FM104 to launch three groundbreaking campaigns: Breakfast Anywhere, the FM104 Brand Campaign, and the interactive Quid Games. These campaigns reflect FM104’s evolution from ‘just radio’ to a leading 360 audio entertainment brand, driving listener engagement and brand loyalty.

FM104 wanted to create integrated media strategies that would not only increase their digital reach but also resonate with Dublin’s highly engaged audience across multiple platforms. FM104 sought innovative campaign ideas that could amplify their popular programs, such as the Strawberry Alarm Clock, and leverage their strong personality-driven brand to connect with listeners on a deeper level.

Quid Games

Quid Games offered an interactive experience, furthering FM104’s commitment to evolving its brand. This innovative campaign solidified FM104’s position as Dublin’s premier 360 audio entertainment platform, reaching over 258,000 weekly listeners and engaging more than 200,000 Instagram followers.

FM104

Brand Campaign

Breakfast Anywhere on FM104’s Strawberry Alarm Clock encouraged listeners to tune in while enjoying breakfast in unusual locations, leading to a digital reach of over 2.5 million. The campaign was enhanced by a partnership with JEEP Ireland, culminating in a thrilling giveaway of a JEEP Avenger, with FM104 continuing to bring excitement to Dublin with their Street Team.

The Brand Campaign featured popular FM104 personalities, leveraging their influence to engage listeners on a deeper level, contributing to significant audience growth and bolstered social media interactions.