Client Overview

OLIVER Ireland has worked with Dublin Business School to help them to enlist the brightest minds and to put DBS in first place when it comes to choosing higher education.

The team created a campaign that positioned DBS as a top choice for higher education in Dublin, targeting various student demographics with tailored messaging.

Dublin Business School

Learn Today. Lead Tomorrow

This strategic campaign aims to enhance brand awareness for DBS, promoting its comprehensive educational programs, including undergraduate, postgraduate, and professional diplomas.

By highlighting its industry-led and career-focused programs, the campaign aims to increase awareness and drive enrolment for the upcoming academic year.

Targeted executions catered to the needs of full-time and part-time undergraduates, postgraduates, and professionals seeking diplomas or Springboard+ courses. OLIVER’s innovative approach is already showing positive results, with increased social media engagement, higher website traffic, and a rise in inquiries and applications for the September 2024 intake.

Social
& Radio
Campaigns

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Realise your Ambitions

Dublin Business School is Ireland’s largest independent 3^rd Level education provider, specialising in career-focused education. OLIVER created the digitally-led Stand Up, Stand Out & Stand By campaign. The campaign tied into Dublin Business School’s core brand value “Realise Ambition”.

Developed in the OLIVER Central Agency, the campaign utilised Display advertising, and a multi-channel Social Media campaign with numerous audience considerations. It was also supported by OOH display. We developed a media plan and creative strategy to ensure we attracted the right people with the right message at the right time with the right medium.

Understanding how people consume content on the various channels was key to ensuring our content was engaging. For traditional social media channels, we used a series of descriptive video and image ads, whereas for TikTok we created disruptive videos to cut through the noise, and hook an audience’s attention quickly – delivering exciting visuals, upbeat audio whilst still delivering the key DBS messaging.

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