Client relationship overview
With a partnership spanning ten years, we’ve cultivated a strong working relationship with Britvic. Our dedicated, in-house team have the agility to respond to the evolving deadlines of a fast-paced FMCG environment. Our services include end-to-end design and social media management, delivering an effective and consistent experience across all of Britvic’s brand ecosystems.
The Britvic Brands
Ballygowan GAA campaign
Focusing on the idea of ‘the source’, the social hero video incorporates the heritage of Ballygowan and the GAA with the fundamentals of both iconic brands. Featuring two prominent GAA players the video depicts the journey of determination, dedication and resilience – key attributes of both the brands and the sport stars – working in unison for this sponsorship social campaign, for the championship and to succeed.
Club OOH Summer Campaign
Working for our client Britvic and collectively with World-Renowned photographer Jonathan Knowles, the Club Summer OOH campaign brought to life taste credentials and fruit cues through the clever use of movement within a static image. Focusing on the fact that Club Orange is bursting with flavour, the OOH campaign visually brought a new energy, with bold copy referencing the fun, taste and humour associated with Club.
Tasked with creating a key visual for the launch of a new water drink for the client Ballygowan, the aim was to bring fruit in to the Irish landscape in keeping with the heritage and 750 years of purity of the water source whilst elevating the brand to a new refreshingly fruity offering to their ‘Bottled Wild’ range. The OOH campaign targeted the on the go lunch time rush and became the fastest selling product within the bottle water range.
Ballygowan GAA: The perfect Pair
With a fiercely proud Irish heritage, the idea was to bring “Bottled Wild” to life by leveraging Ballygowan’s partnership with Dublin GAA. Rooted in Irish culture, the GAA, like Ballygowan, runs deep in communities across the country. With this in mind, the campaign was all about connecting shared values: Raw determination and purity of source with the wild, grassroots ethos of the GAA.
CLUB Bitsmas: An unexpected twist
How do you cause a stir? You take over the holiday season! Complete with an orange Santa and retro car, we were able to create a unique brand position during a typically competitive season. A fun, on-brand concept, together with video production, helped Club Orange to add an unexpected twist to Christmas.
Miwadi Shoot: Making a splash
Wanting to make a splash with their great range of flavours, we suggested a summer-themed lifestyle shoot. Not only did this help to highlight MiWadi’s range of flavours, it also brought the fun, family feel for which the brand is synonymous for to life.
More examples of our work
From fully-integrated campaigns, eCommerce and video content to CRM, social and digital advertising, we enable clients to have an agile, highly effective and totally consistent experience across their brand ecosystems. Simply, it’s award-winning creative work, that does the business – and all with a transparent performance and cost structure built in.