Bank of Ireland
Proving that banking doesn’t have to be boring, OLIVER has been working with Bank of Ireland since 2014, making their communications more engaging and delivering inspiring brand touchpoints for their customers, employees and communities.
Today, we’re the bank’s in-house creative agency, providing integrated branding, digital and production services, delivered by a team of experts in traditional advertising, digital design, video production and social media content.
Financial Wellbeing OOH & social campaigns
Youth – It’s Easy Digital and social campaigns
Home insurance Digital and social media campaigns
Women’s World Cup Campaign OOH, Digital and social media campaigns
Financial Wellbeing
Getting comfortable with the F-Word
Talking openly about your finances is seen as a bit of a taboo subject in Ireland. In response to this, our financial wellbeing campaign for Bank of Ireland leverages the cheeky, affable nature of Baz Ashmawy to help break that taboo and encourage people to use the F-Word more openly.
Youth – It’s Easy!
Youth banking made easy
Being young can be hard, especially for people growing up today in Ireland. For Bank of Ireland’s latest youth campaign, we wanted to focus on the one thing that doesn’t have to be hard: their banking. In fact, with Bank of Ireland “It’s Easy!”.
This campaign will be expanded over the coming years to show how introducing small positive habits is easy, and can have a big impact on your Financial Wellbeing. Designed with a social-first mindset, bold saturated colours really make it stand out.
Home Insurance
The Perks of Home Insurance
Home Insurance isn’t something that most people spend a lot (if any) time thinking about! The Irish Home Insurance market is full of similar products, which mainly differentiate on price alone.
Our challenge was to design an engaging campaign that would differentiate Bank of Ireland’s offering from their competitors, while highlighting all the benefits people don’t realise are covered by a Bank of Ireland Home Insurance Policy.
We created a series of short, playful situations that highlighted the small things you don’t realise are covered by your home insurance, until something goes wrong.
Women’s World Cup campaign
Dream It, Be It.
In advance of the 2026 Women’s Rugby World Cup, we developed an engaging campaign platform ‘Dream It, Be It’ to promote Bank of Ireland as a proud sponsor of Irish Women’s Rugby. This campaign ran across OOH and social, featuring both IRFU team players, as well as a number of young stars of the future.
Our Clients
