Client Overview

OLIVER has been working with Bank of Ireland since 2014 as a trusted creative partner, delivering inspiring brand touchpoints for their customers, employees, and communities.

Today, we’re the Bank’s in-house creative agency providing integrated branding, digital and production services delivered by a team of experts in digital design, traditional advertising, video production, social media content and production work.

Youth – Its Easy!

Being young can be hard, especially for people growing up today in Ireland. For Bank of Ireland’s latest youth campaign, we wanted to focus on the one thing that doesn’t have to be hard: their banking. In fact, with Bank of Ireland “It’s Easy!”. The campaign lives beyond the realm of advertising and will be used over the coming years to show how introducing small positive habits can be easy but can also have a big impact on your Financial Wellbeing. This campaign was designed for with a social-first mindset, using bold saturated colours to really stand out.

Home Insurance

Home Insurance isn’t something that most people spend a lot (if any) time thinking about! The Irish Home Insurance market is full of similar products which mainly differentiate on price alone. Our challenge: to design an engaging campaign that would differentiate Bank of Ireland’s offering from their competitors while highlighting all the benefits people don’t realise are covered by a Bank of Ireland Home Insurance Policy.

We created a series of short, playful situations that were laser-focused on the small things you don’t realise are covered by your home insurance. To do that, we set up situations showcasing how things that can quickly go wrong. This campaign was designed and produced by the OLIVER in-house team.

Begin Together

Great communities and thriving towns don’t just happen, they need tireless commitment and active support, now more than ever. Through OOH, video content, social media campaigns and digital promotions our 2021 Begin Together campaign told the stories of a range of community groups around the country who had benefited from the Bank of Ireland’s Begin Together fund.

Fraud: Stop. Think. Check.

The challenge of making financial fraud an approachable and relatable subject matter was at the heart of our nationwide campaign fronted by TV personality Baz Ashmawy. Delivered across TV, Radio and Social, this campaign got the nation talking about ‘Fraud’ in a way that they never did before. In addition to the main creative, OLIVER have produced hundreds of assets that leveraged the original above the line campaign to ensure that, two years later, the conversation is still growing in relevance.

F Word

In Ireland, Finances is seen as a taboo word to talk about. That’s why we’ve leveraged the cheeky, affable nature of Baz Ashmawy to break that taboo, by opening a dialogue around our finances, and encouraging people to use The Financial Wellbeing Check.

Pensions

What happens when you put Baz, his mother, and a financial expert from Bank of Ireland in a kitchen to bake a cake? You start to demystify pensions! Videos like the above serve to increase the financial literacy of people in Ireland, to show them that banks aren’t scary, and that being in control of your own finances is easier than you think!