Oliver Inside Planet
OLIVER EMEA needed an emotional employer branding film that would unite colleagues across regions. The only available materials were low-quality photos and videos, captured on phones in different countries. The challenge was to turn these fragmented assets into one coherent story that could reflect the idea: we live inside brands, we are one connected team, while keeping the warmth and humanity of OLIVER.
Idea & Execution
The raw footage was reimagined into a unique visual universe, a miniature stop-motion inspired animation, created with the support of AI.
• Colleagues were transformed into puppet-like characters with expressive, recognizable features.
• The world came alive through playful brand-inspired houses, hot-air balloons, toy trains, cameras, and other metaphors.
• The tone was warm, tactile, and whimsical, immersing the viewer in the Oliver Inside Planet, where colleagues live and work together.
Result
• The film united colleagues across EMEA and became a symbol of connection and creativity.
• Delivered in just 10 days, it achieved the impact of a full production team.
• By replacing a traditional shoot with AI-driven animation, the project significantly reduced production emissions and resource use.
• It demonstrated how AI can save time and costs while keeping the human touch at the heart of storytelling.