Malta Tourism Authority
OLIVER Ireland has worked with the Malta Tourism Authority since 2017 and over this time we’ve delved deep into the essence of Malta, uncovering its rich tapestry of geography, culture, and vibrant people. With each project, we’ve woven these elements into a powerful visual narrative that resonates globally, strengthening the island’s reputation as a must-visit destination.
But our journey didn’t stop there. In 2023, in pursuit of greater brand awareness, we embarked on a bold new chapter. With precision and passion, we refined, evolved, and unleashed the “Explore More” brand campaign with work that was not only captivating but cemented Malta’s status as a year-round paradise.
Selling sunset & sunrise
Explore More
In a world brimming with diverse countries, cities, and regions, many have carved out their own unique identities, drawing people in with irresistible allure.
Malta needed to pinpoint what sets it apart and redefine its position in the hearts and minds of its audience. To stand out and enhance its appeal it needed to see itself through the eyes of its visitors, embracing their perspectives and experiences.
Enter the new mantra: “Explore more.” We gave Malta a bold, opinionated style using diverse imagery and activity-based taglines to inject fresh energy into the brand. By using honest, natural visuals that tapped into Malta’s unique history, culture, people and landscape, we captured genuine experiences and moments, steering clear of clichéd beach scenes and overly polished settings. With each snapshot, Malta drew the audience in, inviting them to explore more and discover the island’s endless wonders.
Malta goes global
Taking Malta Global
This campaign wasn’t just intended to sell Malta as a destination to Irish people, but to the world as a whole. We localised the messaging and appeared where our audiences were: on the streets of Paris, watching a Premier League match in Anfield, or coming home from a holiday in Vienna airport, dreaming about where to go next!
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