“The [agency] model is built around four pieces of content that take four months to develop and cost $2 million each. It’s not a sustainable model.” – Brad Jakeman, President, PepsiCo Global Beverage Group
Despite the changing nature of marketing and the new consumer, advertising agencies have remained remarkably resistant. The fundamental advertising model has changed little in the past 10-20 years. Yet this model is proving unsuitable to cope with today’s need for speed and agility in marketing campaigns.
Faced with the growth of digital channels that require a quicker response, combined with the requirement to do more with less, marketers are starting to bring more marketing resource in-house.
If marketing has changed more in the past 5 years than in the past 500, why haven’t marketers changed the way they work with agencies?
HOW WE CAN HELP YOU
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
If you’d like to work with an agency that wants to think like you think, get in touch.