AI in Marketing is an Opportunity Not a Threat
How worried should we be about AI or Artificial intelligence impacting the marketing world and will it lead to the loss of jobs in the future? …
BRAND PURPOSE IS FOR LIFE, NOT JUST FOR CAMPAIGNS
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Why use brand mascots?
As the Rugby World Cup takes place this month (Come on Ireland!), you may have noticed the official mascot for the tournament in Japan. Ren-G …
Report: Towards a New Client-Agency Relationship
“The [agency] model is built around four pieces of content that take four months to develop and cost $2 million each. It’s not a sustainable …
BRAND PURPOSE IS FOR LIFE, NOT JUST...
Brand purpose is more than a box ticking exercise that can impact on business success often we see agency terms translate into popular business vernacular. …
Adobe Summit 2018 Summary
Trends Adobe’s highly anticipated European Summit took place from May 3rd – 4th in Excel London, attracting some of the biggest global brands, demonstrating how …
The Importance of a strong brand in...
Sports brands are top of the league when it comes Global recognition, but what can a team do to ensure that their brand identity remains …
Placing creativity at the centre of...
It’s no stroke of luck that ‘design-driven organisations are 69% more likely to have exceeded their business goals by a significant margin’ (Adobe, 2018 Digital …
When a brand loses its identity, th...
Trying to expand your audience isn’t always a solid business move, particularly if it dilutes your brand identity. NME learned this the hard way as …
What Marketers Need To Know About S...
Historically, Snapchat’s app updates have been welcomed with great excitement. So how did Snapchat get it so wrong this time? In theory, the new update …
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