Tips for Financial Services: Keeping Agency Relationships Fresh
Every marketing agency likes a challenge – but not if that challenge happens to be the client relationship. This is a problem in B2B financial …
Adobe Summit 2018 Summary
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CAMPAIGN OPTIMISATION – NEVER STOP LEARNING
Never stop learning – a real mantra for the agile, digital world marketers find themselves in today. OLIVER Digital Strategist, Sarah Barrett shares her tips for …
Report: Towards a New Client-Agency Relationship
“The [agency] model is built around four pieces of content that take four months to develop and cost $2 million each. It’s not a sustainable …
Adobe Summit 2018 Summary
Trends Adobe’s highly anticipated European Summit took place from May 3rd – 4th in Excel London, attracting some of the biggest global brands, demonstrating how …
The Importance of a strong brand in...
Sports brands are top of the league when it comes Global recognition, but what can a team do to ensure that their brand identity remains …
Placing creativity at the centre of...
It’s no stroke of luck that ‘design-driven organisations are 69% more likely to have exceeded their business goals by a significant margin’ (Adobe, 2018 Digital …
When a brand loses its identity, th...
Trying to expand your audience isn’t always a solid business move, particularly if it dilutes your brand identity. NME learned this the hard way as …
What Marketers Need To Know About S...
Historically, Snapchat’s app updates have been welcomed with great excitement. So how did Snapchat get it so wrong this time? In theory, the new update …
Social Media is Shaping Our Custome...
You have a great business, employ wonderful staff, provide excellent service, offer amazing products – and the public adores you. What could possibly go wrong? …
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